Liz Ferguson is an expert in developing digital communities around great entertainment content and has been working within the YouTube ecosystem for almost a decade. Liz was employee number one for global digital media company and MCN, Base79 and took position as General Manager in Australia and New Zealand for the group in 2012. Since then Liz has been responsible for new content partnerships and commercial opportunities in the region as well as heading up Audience Development for the group across Asia Pacific.
Liz has worked with high profile Australian brands, broadcasters, sports federations, music labels and individual video creators, consulting on content and digital audience strategy. Liz is passionate about helping brands communicate with new, larger and engaged online communities, harnessing the power of social video influencers and shareable content.